If you go down the aisle of your neighborhood grocery store, you’ll find the terms “all-natural” or “healthy” emblazoned on a growing number of products—products that often garner higher prices than their competitors. Over the past couple of years, there has been quite a lot of press over litigation facing manufacturers making these claims – from food to beverages and even cosmetics. One of those companies is KIND. This podcast with Yvonne McKenzie and Stefan Ellis, members of Pepper’s Food and Beverage team, covers an update of the KIND litigation and discusses issues companies can face when dealing with cases alleging false advertising claims based on “natural” or “healthy” descriptions of their product.
If you go down the aisle of your neighborhood grocery store, you’ll find the terms “all-natural” or “healthy” emblazoned on a growing number of products—products that often garner higher prices than their competitors. Over the past couple of years, there has been quite a lot of press over litigation facing manufacturers making these claims – from food to beverages and even cosmetics.
One of those companies is KIND.
This podcast with Yvonne McKenzie and Stefan Ellis, members of Pepper’s Food and Beverage team, covers an update of the KIND litigation and discusses issues companies can face when dealing with cases alleging false advertising claims based on “natural” or “healthy” descriptions of their product.